About Me
Hello there,
I'm Houston, a digital marketing expert specializing in SEO and content strategy. With many years of experience working alongside companies of all sizes, I help brands improve search visibility and traffic from search engines.
Whether you're looking to optimize your website, craft a winning content strategy, or improve your online performance, I can help steer you in the right direction.
Please get in touch if you have a project you'd like to discuss.
My Specialities
SEO Audits
Technical and content audits provide insights into your current search engine positioning, identifying gaps, understanding competitors, and highlighting opportunities for growth.
Content Strategy
The content you produce determines your online visibility. I'll assist you in crafting a content strategy tailored to resonate with your target audience, ensuring you cover relevant and impactful topics.
Content Creation
What type of content you need is important from landing pages, blog articles, infographics, etc. While I will not be writing for you, I do have access to a network of writing experts.
On-page SEO
Enhance the effectiveness of your existing web pages. I'll optimize them to ensure both your audience and search engines have a clear understanding of what your business offers.
Link Building
Boost your website's authority and visibility with strategic link building. I'll help identify your most valuable content and devise a tactical plan to promote it through high-quality backlinks.
Analytics
Stay informed about your website's performance. I'll set up traffic reporting and keyword ranking tools, giving you a clear view of your online progress and areas for improvement.
AI Optimization
Leverage the latest AI technologies to streamline your workflow, generate content ideas, and analyze performance data more efficiently. I can help you implement and optimize AI tools for your marketing strategy.
Consulting Services
Looking for a fractional SEO expert or consultant? I provide strategic guidance and hands-on collaboration to grow your SEO channel.
Market Analysis
Analysis of your business and search, identifying gaps and opportunities to grow.
SEO Roadmap
Strategic 6-to-12-month SEO roadmap with actionable steps.
Content Plan
Identify topic ideas that will build domain authority and help with long tail searches.
Team Collaboration
Direct guidance and collaboration with your marketing or dev team on SEO projects.
Performance Monitoring
Setup SEO reporting metrics and dashboards to show progress.
SEO News
Keep you updated on relevant SEO news that impacts your business.
Companies I've Worked In-House
Throughout my career, I've held leadership positions at several prominent companies, where I developed and implemented successful digital marketing strategies.
Companies I've Consulted With
I've had the privilege of working with a diverse range of clients, helping them achieve their digital marketing goals and boost their online presence.
Types of Requests I Get
Here are some common requests I receive from companies, along with how I approach it.
Common Requests
"How do people search for my business?"
Research the search landscape for your business, looking at audience, keywords, topics, formats, and channels.
"How do we show up in AI search results and answer engines?"
Optimize content for AI Overviews, ChatGPT, Perplexity, and other generative search surfaces.
"Can you tell us what we should be writing about to improve topic authority and rankings?"
Define blog topics based on search demand, funnel stage, competitive gaps, and business priorities.
"What should be our product-led SEO strategy?"
Map product, services, solutions, features, use cases, FAQs and more into discoverable SEO opportunities.
"Run a technical SEO audit and tell us if anything is holding us back?"
Diagnose crawlability, indexation, site structure, page speed, and technical debt.
"We need clear content briefs for our writers."
Create detailed SEO-driven content briefs with search intent, outlines, examples, and internal linking guidance.
"Can you manage writers and keep quality and velocity high?"
Oversee freelance and in-house writers, enforce standards, and streamline editorial workflows.
"Can you generate proof-of-concept flows and pages so we can see the idea before committing?"
Build lightweight POCs for SEO pages, product flows, or content experiences.
"Quickly vibe-code an app that prototypes an idea?"
Using AI, build internal tools for keyword discovery, SERP analysis, topic clustering, and gap analysis.
"Can you tell us where we're winning or losing to competitors?"
Competitive site and content analysis and prioritized improvement plans.
"What content should exist at each stage of the funnel?"
Map TOFU/MOFU/BOFU content to search intent and buyer readiness.
"What is our topic coverage and where do we have gaps?"
Categorize site content into topics to understand topic strengths and weaknesses.
"How should we prioritize SEO?"
Prioritize SEO projects by LOB (benefit) and LOE (effort).
"Can you help us turn product features into demand-gen content?"
Translate features into SEO pages, use-case articles, comparison pages, and solution hubs.
"Where can I get link referrals from authority sites?"
Identify high quality media and topical sites to partner with your products and services.
"How do you run SEO experiment or growth test?"
Run structured experiments on titles, internal links, templates, or content formats.
"Can you build an SEO executive dashboard?
Create dashboards with insights from Google Analytics and Google Search Console.
"Please help explain our SEO strategy to executives?"
Turn SEO strategy into plain english with plan, impact, roadmap, budget.